hi, i'm erika.i make ideas happen.

I'm a marketing strategist who loves figuring out how to make things work better. That could mean finding a new way to reach an audience, prototyping designs for A/B tests, or turning a complicated idea into something people can connect with emotionally.

My experience spans brand strategy, integrated marketing, customer engagement, and growth. I've worked across industries and audiences, bringing together creative thinking, customer insights, and performance data to develop marketing that delivers measurable results.

I'm especially interested in how technology and AI are changing what's possible in marketing. I enjoy experimenting with new tools, challenging cumbersome processes, and finding faster, smarter ways to bring ideas to life.

What motivates me most is the opportunity to work with people, create something meaningful, and see the impact of my work.

Outside of work, you'll usually find me dancing, discovering new music, exploring somewhere new, or hunting down a really good cup of coffee. More recently, I've added puppy mom to my résumé thanks to Moki, my Shih Tzu, who's keeping me on my toes.

I'm endlessly curious about people, places, and experiences, and I believe the best ideas often come from the connections we make between them.